Position Title
General Manager, Advanced Product Strategy, Toyota North America
As part of the Advanced Product Strategy team at Toyota, Doug Coleman is responsible for setting the overall long-range product direction for Toyota and Lexus brand vehicles in North America. In this role, Doug intensively studies consumer mobility trends and tastes, competitive activity, and technology paths, and develops mid- to long-term product strategies including portfolio planning, new vehicle concepts, and cross-platform technology adoption.
During his career, Doug has accumulated over 25 years of experience with advanced technology and alternative fuel vehicles, including hybrids, electric, natural gas, methanol, and fuel cell vehicles. He specializes on the consumer marketplace side of advanced technology vehicles and new mobility: market trends, purchase behaviors, competitive positioning, marketing strategy, and creative messaging.
Doug has a B.S. in Mechanical Engineering from Stanford University and an M.B.A. from UCLA Anderson School of Management.